Our Mission

Thought GPS is building an audio layer for the real world, connecting stories, knowledge, and experiences to the places where they matter.

We believe the world becomes more interesting when the stories behind the places around us are easy to discover, whether they come from local experts, creators, communities, or people with something worth sharing.

Our Story

It started with a question in LA traffic:

“What were all these people thinking?”

Founder Johanna Topalian imagined a way for people to leave thoughts and stories behind in the physical world, and for others to discover them as they passed through the same places. Not buried in a social media feed, but connected directly to streets, campuses, parks, landmarks, and neighborhoods.

In 2025, Johanna began building Thought GPS, a location-based audio platform that connects digital stories to physical places.

Today, Thought GPS is a live platform where creators can publish individual audio stories and build multi-stop tours for people to discover as they explore the world around them.

Our Values

Community First

We give creators, local experts, historians, comedians, organizations, and everyday storytellers a new way to share what they know about the world around them.

Real-World Discovery

Thought GPS connects digital content with physical places, making discovery part of exploring rather than another feed to scroll.

Creator-Centric

We build tools that make location-based audio easy to create, publish, and discover, while developing new ways for creators to grow audiences and earn from their work.